REI: Path Ahead Ventures: Pitch


We are seeking U.S. based companies that inspire and equip people in their outdoor lives through products, services, and experiences. We focus on supporting founders of color across Black, Indigenous, Latina/o/x, and AAPI communities.
Core investment criteria
1. Management team with at least one full-time founder of color – Black, Latina/o/x, Indigenous, Asian American, Pacific Islander
2. Building in the outdoor, fitness, health and wellness, or sustainability markets
- Apparel, Footwear, Gear
- Experiences and Services
- Consumer Technology
- Consumer Packaged Goods
- Sustainability
3. Post-market or generating revenue
4. Ability for Path Ahead Ventures and REI to provide strong added value and strategic alignment with the co-op
5. Company is incorporated in the United States or Canada
About the Work
REI Co-op's Path Ahead Ventures offers full-spectrum support to startups owned and led by Black, Indigenous, Latina/o/x and Asian American and Pacific Islander people.
Our goal: accelerate the success of founders of color, whether you're growing a business or just starting out.
Founders of color represent only an estimated 1% of outdoor entrepreneurs. We can change that.
Let's create an outdoor industry where opportunity and success reflect the true diversity of people who love, protect and share life outside.
Get Started
Founders, if you align with our core investment criteria and are considering raising capital or currently seeking an investment, send us your pitch. Please expect to wait at least two weeks for a reply—we evaluate submissions carefully.
REI Co-op's Path Ahead Ventures offers full-spectrum support to startups owned and led by Black, Indigenous, Latina/o/x and Asian American and Pacific Islander people. Our goal: accelerate the success of founders of color, whether you're growing a business or just starting out.

Need help on your journey?
