Plain Sight Capital: Pitch

Our vision is to back founders who will build products that will change how industries, businesses, and communities work.

What We Believe

We believe great companies start with talented and ambitious teams who want to solve big problems. They succeed because of an obsession with building amazing products that people find irreplaceable.

What We Invest In

We invest in pre-seed and seed product-led B2B SaaS companies that can scale horizontally.

The Problem We Solve For Founders

According to CB Insights, “no market need” is consistently one of the top reasons startups fail.Why do intelligent people consistently build products there is no market for? Often, founders simply fail to validate they are building the right thing to solve the right problem for the right people. We provide guidance, assistance, and connections to address this specific problem. We help founders understand the relationship between UX research and design, engineering, product, and success.

The Process

Begin the form here.

After you submit your company’s information, we review it to ensure you fit our investment thesis. If you are a fit for our thesis, we assess the problem you are solving, who you’re solving it for, how you’re solving it, and what early validation you’ve completed. We are looking for companies that are solving problems with large markets and can show the market is large through bottom-up marketing sizing. The final part of this step is assessing the early validation that would indicate the company is solving a significant problem that businesses are willing to pay to solve over and over.

Learn more about the rest of our process here: https://www.plainsightcapital.com/process